ZARA
The goal of this project was to improve the UX of an existing website from a mobile-first approach through the development and implementation of low-resolution and high-resolution mockups and functioning prototypes
The goal of this project was to improve the UX of an existing website from a mobile-first approach through the development and implementation of low-resolution and high-resolution mockups and functioning prototypes
When creating the UX and UI designs I try to keep a minimalistic, uncluttered design to deliver a straightforward shopping experience. I used user personas to help me understand what people from different demographics may be looking for in a shopping experience and what frustrations they may encounter. I then used this to develop solutions to these that I integrated into the layout and design.